Upcoming Events
Fri, Oct 09Maker Studio KidsA live workshop in the Golden register — line, proportion, and how a look sits on a body. Not a lecture. You draw. Fashion-style sketches, short poses, materials on the table. Skill level: none required.
Sat, Oct 17Gray Area / Grand TheaterCelebrate designers, founders, and the energy of the Golden State.
K -Beauty Bar by
The Noelja is a San Francisco-based experiential marketing company specializing in K-Beauty, wellness, and consumer brand activations. Through thoughtfully curated experiences and strategic partnerships, we connect global brands with engaged U.S. audiences and support their market entry and long-term growth. They will be hosting a K-Beauty Bar at Golden on Saturday Oct. 17.
Permanent Jewelry Bar by
Linked by Soph creates custom, welded-on “forever” jewelry — delicate bracelets, anklets, necklaces, rings, and hand chains in 14K solid gold, 14K gold-filled, sterling silver, and PVD stainless steel. Founder Sophia designs pieces that hold meaning: friendship links, couples sets, mommy-and-me stacks, milestone tokens, or a single quiet statement you never take off.
A Pacifica-based artist, preschool teacher, wife, and mom, Sophia brings a warm, low-pressure pop-up experience to the Bay. Walk up, choose your chain and charms, and leave with jewelry that feels personal — not just pretty.
Catch Linked by Soph at Golden during San Francisco Fashion Festival. DM @linked.by.soph to book or walk in.
Shop The Look
Kendra Scott brings its signature colorful jewelry and Color Bar experience to Golden at San Francisco Fashion Festival. Founded in Austin in 2002, the brand is known for vibrant stones, layerable silhouettes, and pieces that feel personal — from everyday earrings and necklaces to statement looks you can customize on the spot.
A percentage of pop-up sales will benefit Dress for Success San Francisco, supporting Bay Area women with professional clothing, career coaching, and the tools to move from surviving to thriving.
Shop the collection, build a custom piece, and give back in the same visit. Family, fashion, philanthropy — in one stop at Golden.
Official Beverage Partner
Revelre Social Club was built for nights like this. Their functional social tonic is designed to elevate how we connect — ketones for clean energy, adaptogens for balance, and nootropics for calm focus — without alcohol, caffeine, or cannabis. It’s the toast that keeps you sharp on the runway floor and still glowing at last call. Find the Revelre bar and toast Golden with a can poured over ice.
Book your weekend stay
Golden Sketch -
A Fashion Illustration Workshop
10/09/26
Ready to turn your fashion ideas into stunning sketches?
Join us in person for Golden Sketch with Elena LeChic — a fun, relaxed workshop where you’ll learn the art of fashion illustration, no experience needed. Whether you’re a complete beginner or simply want to sharpen your skills, this is your moment to create beautiful, expressive sketches and bring your personal style to life on the page.
All materials are included with your ticket — just show up, pick up your tools, and start creating. No sketchbook required.
Expect a welcoming vibe, hands-on guidance, and the kind of creative energy that leaves you inspired (and with finished pieces you’ll actually want to keep).
Seats are limited. Grab your ticket now and claim your spot at the table.
GOLDEN -
San Francisco Fashion Festival 2026
10/09/26
VIP — Limited
Reserved front-row runway. Lounge. Gift bag. Afterparty included.
The house sold out five years running. VIP is the only way to guarantee a reserved seat at Gray Area and walk straight into After Party
Includes
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Priority entry
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Reserved runway seating (GA is first-come)
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VIP lounge
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Curated gift bag
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Official afterparty , 10–12pm — included
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Full access to The Talks, activations, and pop-ups
Saturday, October 17 · 5-9pm · Gray Area + After Party
Dress: Golden
VIP inventory is limited. Once the row is gone, it’s GA only.
General Admission
The main floor. Runway, talks, activations, and the room that sells out every year.
Includes
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Entry to the festival
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Standing / open seating for the runway
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The Talks, brand activations, and pop-ups
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Afterparty ticket included
This is the ticket most people buy. VIP reserved seats are separate and limited.
Saturday, October 17 · 6–9pm · Gray Area
Dress: Golden
This is the ticket most people buy. VIP reserved seats are separate and limited.
K-Beauty Bar By
The Noelja is a San Francisco-based experiential marketing company specializing in K-Beauty, wellness, and consumer brand activations. Through thoughtfully curated experiences and strategic partnerships, we connect global brands with engaged U.S. audiences and support their market entry and long-term growth. They will be hosting a K-Beauty Bar at Golden on Saturday Oct. 17.
Permanent Jewelry BY
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Linked by Soph creates custom, welded-on “forever” jewelry — delicate bracelets, anklets, necklaces, rings, and hand chains in 14K solid gold, 14K gold-filled, sterling silver, and PVD stainless steel. Founder Sophia designs pieces that hold meaning: friendship links, couples sets, mommy-and-me stacks, milestone tokens, or a single quiet statement you never take off.
A Pacifica-based artist, preschool teacher, wife, and mom, Sophia brings a warm, low-pressure pop-up experience to the Bay. Walk up, choose your chain and charms, and leave with jewelry that feels personal — not just pretty.
Catch Linked by Soph at Golden during San Francisco Fashion Festival. DM @linked.by.soph to book or walk in.
Shop the Look
Kendra Scott brings its signature colorful jewelry and Color Bar experience to Golden at San Francisco Fashion Festival. Founded in Austin in 2002, the brand is known for vibrant stones, layerable silhouettes, and pieces that feel personal — from everyday earrings and necklaces to statement looks you can customize on the spot.
A percentage of pop-up sales will benefit Dress for Success San Francisco, supporting Bay Area women with professional clothing, career coaching, and the tools to move from surviving to thriving.
Shop the collection, build a custom piece, and give back in the same visit. Family, fashion, philanthropy — in one stop at Golden.
Shop the Look
Bon Nails brings fashion-forward press-on sets to the Shop the Look marketplace at Golden. Designed for the look you actually wear — runway, afterparty, and everything in between — each set is made to finish the outfit, not fight it. Think clean lines, statement art, and golden-hour shine you can put on in minutes and take home the same night.
Shop the collection, try on a set, and walk out with nails that match the dress code.
Charcuterie Pop Up By
Official Beverage Partner
Revelre Social Club was built for nights like this. Their functional social tonic is designed to elevate how we connect — ketones for clean energy, adaptogens for balance, and nootropics for calm focus — without alcohol, caffeine, or cannabis. It’s the toast that keeps you sharp on the runway floor and still glowing at last call. Find the Revelre bar and toast Golden with a can poured over ice.
Book Your Weekend Stay
